Features and Value of Customer Relations Strategies (VCE SSCE Business Management): Quizzes
📚Quizzes
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Practise the questions
10 questions from this quiz
What are the 3 core objectives businesses must focus on when working with customers?
What are the 3 core objectives businesses must focus on when working with customers?
Acquire, retain & grow customer relationships
What is a fundamental principle of successful customer relations?
What is a fundamental principle of successful customer relations?
Accurate identification of target market
Which factor forms the foundation of customer service quality?
Which factor forms the foundation of customer service quality?
Employee actions & behaviour
Why is word-of-mouth advertising particularly valuable for businesses?
Why is word-of-mouth advertising particularly valuable for businesses?
Trusted recommendations cost nothing
When does customer service become the deciding factor between businesses?
When does customer service become the deciding factor between businesses?
When products are similar at similar prices
What is the fundamental goal of customer loyalty programmes?
What is the fundamental goal of customer loyalty programmes?
Give customers reasons to return vs rivals
What data do loyalty programmes collect about customer behaviour?
What data do loyalty programmes collect about customer behaviour?
Products bought, timing, spending, payment
What is target marketing in the context of loyalty programmes?
What is target marketing in the context of loyalty programmes?
Using data to tailor promotions to habits
How does customer retention compare to customer acquisition in terms of cost?
How does customer retention compare to customer acquisition in terms of cost?
Retention is less expensive than acquisition
How do loyalty programmes help small businesses compete with larger rivals?
How do loyalty programmes help small businesses compete with larger rivals?
Personal service & tangible rewards combine