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10 cards from this deck
Product, Price, Place, Promotion, People, Physical evidence, Process
50-70% of total business value
Prices lower than competitors to encourage customer trial
High prices for premium products to 'skim' cream of market
Significant demand change when prices change (non-essentials)
Manufacturer sells to customers without intermediaries
Planning/organising transport, warehousing & storage of goods
Techniques enticing customers with economic advantages
Tangible elements showing service performance & environment
Temperature, smell, sound, colour, music, noise in service setting
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