The 7 Ps of Marketing (VCE SSCE Business Management): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
Which three Ps were added to the original 4 Ps to better address service-based businesses?
Which three Ps were added to the original 4 Ps to better address service-based businesses?
People, Physical evidence, Process
Which type of consumer good is purchased frequently with minimal effort, like bread and milk?
Which type of consumer good is purchased frequently with minimal effort, like bread and milk?
Convenience goods
What is the third stage of the product development process?
What is the third stage of the product development process?
Idea evaluation
A successful brand may account for what percentage of a business's total value?
A successful brand may account for what percentage of a business's total value?
50% to 70%
Which pricing strategy sets low prices to encourage customers to try a new product?
Which pricing strategy sets low prices to encourage customers to try a new product?
Penetration pricing
Which products are price inelastic, with little demand change when prices fluctuate?
Which products are price inelastic, with little demand change when prices fluctuate?
Essential items like milk and bread
What is a direct distribution channel?
What is a direct distribution channel?
Manufacturer sells to customers directly
Which advertising medium is described as the fastest-developing?
Which advertising medium is described as the fastest-developing?
Internet
What is described as the largest single operating expense for businesses in promotion?
What is described as the largest single operating expense for businesses in promotion?
Personal selling
Physical evidence is particularly critical for which type of business?
Physical evidence is particularly critical for which type of business?
Service businesses