Public Relations and Its Relationship to Business Objectives (VCE SSCE Business Management): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the key distinction between PR and marketing?
What is the key distinction between PR and marketing?
PR focuses on overall reputation, not products
Which is NOT one of the five main goals of PR?
Which is NOT one of the five main goals of PR?
Increasing sales revenue
How many criteria must PR objectives meet to be effective?
How many criteria must PR objectives meet to be effective?
Six
Which group is part of the internal public?
Which group is part of the internal public?
Shareholders
Why is PR coverage often more credible than advertising?
Why is PR coverage often more credible than advertising?
It's seen as independent endorsement
What is a press/media release designed to do?
What is a press/media release designed to do?
Encourage favourable media coverage
What is the main focus of investor relations?
What is the main focus of investor relations?
Accurate accounts of financial affairs
What does community relations aim to establish?
What does community relations aim to establish?
Mutually beneficial relationships locally
What should businesses have ready for crisis management?
What should businesses have ready for crisis management?
Action plans and designated spokespersons
How does PR help achieve business objectives?
How does PR help achieve business objectives?
By attracting customers through reputation