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10 cards from this deck
Belittling person/group not their arguments
Compares 2 things to make complex issues accessible
Short story/personal account providing human angle
Uses expert/authority opinion to support argument
Strong words/phrases to arouse feelings & manipulate agreement
Question with implied unstated answer
Includes readers in same group as writer
Division into 2 opposing sides: good vs bad
Using argument/evidence to disprove opposing viewpoint
How all persuasive elements work together throughout text
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