Writing an Analysis (VCE SSCE English): Revision Notes
Writing an analysis
Writing an analysis of argument and persuasive language is a key skill in VCE English. This note will guide you through the process of planning and writing an effective analysis of persuasive texts, including written, visual, audio and audiovisual materials.
Planning your response
Before you start writing, careful planning is essential. This involves two main steps: identifying key details and organising information.
Many students rush into writing without proper planning. Taking time to thoroughly analyse and organise your thoughts will result in a much stronger, more coherent response.
Identify key details
The first stage of analysis involves reading or viewing the text multiple times, each time with a different focus. Begin by reading the text once to get a general sense of the main contention, the broad structure of the argument, and the overall persuasive approach used by the writer. On your second reading, pay closer attention to the main supporting points that back up the contention. Look for evidence the writer includes, such as statistics, expert opinions or anecdotes. Also notice specific word choices that create emotional reactions in the audience.
For visual material: Determine whether the image stands alone or accompanies a written text. Examine visual elements such as colour, lighting, focus and framing. These elements work together to create meaning and influence the viewer's response.
For audio texts: Listen carefully to the speaker's tone, volume, pace and intonation. Consider how background music or sound effects contribute to the overall message and emotional impact.
For audiovisual texts: Look for elements including mise en scène (the arrangement of everything that appears in the frame), cinematography (camera work and shot composition), editing (how shots are arranged), and sound design.
Organise information
Once you have identified the key details, the next step is organising this information to develop your analysis. Start by writing the main contention in a single, clear sentence. This helps you maintain focus throughout your analysis.
Next, identify the main supporting points or reasons the writer gives for their point of view. Consider how these supporting points and any counterarguments are sequenced. The order in which ideas are presented is significant because it affects how the audience receives the argument. Think about what effect is created by placing certain points at the beginning, middle or end of the text.
Pay particular attention to how the text begins and ends. The opening typically establishes the writer's position and sets the tone, whilst the ending often reinforces the main message or calls the audience to action.
For each supporting point, identify the evidence provided. This might include expert opinion, official data and statistics, personal anecdotes, or hypothetical examples. Understanding the type of evidence used helps you analyse how the writer builds credibility and appeals to the audience.
Finally, analyse how language is used to present the argument. Look for words and phrases with strong emotional impact, as well as language that demonstrates logic and reason. Identify persuasive techniques such as repetition, emotional appeals, rhetorical questions, and inclusive language. Consider the likely effects of these techniques on the target audience.
Practical annotation tip: Annotate a written text directly by numbering the main supporting points, underlining evidence, and using highlighters to mark persuasive techniques. For audio or audiovisual texts, you may be given a transcript which you can annotate in a similar way.
If time permits, create an information sheet that records key details about the text, including the writer or creator, publication context, intended audience, and any other relevant background information. This contextual information is often crucial for understanding the purpose and approach of the text.
Writing your response
Once your planning is complete, you can begin writing your analysis. The two main components are the introduction and body paragraphs. Note that a concluding paragraph is not necessary for analysis of argument tasks, although you may include a brief conclusion if you wish.
Introduction
An effective introduction demonstrates to your assessor that you understand both the texts and the nature of the task. It also provides a roadmap for your analysis. Your introduction should include several key elements, which you can often combine in a few sentences.
Key elements your introduction must include:
- The issue being discussed - What topic or question is the persuasive text addressing?
- Essential details - Who created the text, what is its title, and who is the intended audience?
- Context - Where and when the piece was published, broadcast or delivered
- Main contention and purpose - What point of view does the writer take? What are they trying to achieve?
- Additional text reference - If there is a visual, audio or audiovisual element, introduce it briefly
By including these elements in your introduction, you create a foundation for a clear and coherent analysis.
Body paragraphs: the WHAT, HOW, WHY, SO structure
Your body paragraphs form the majority of your analysis. Each paragraph should be clearly organised with a topic sentence, close reference to the text, and explanations of how persuasive techniques position the audience. Although there are various structures you could use, the WHAT, HOW, WHY, SO framework is particularly effective for analysis of argument.
WHAT is the writer doing?
The WHAT identifies the key point being made by the writer at the particular section of the text you are analysing. It represents the focus of their argument at that point. For example, you might begin with: The writer opens their argument by... or The audience's attention is then drawn to... This establishes what aspect of the issue the writer is addressing.
HOW is the writer doing it?
The HOW explains the methods the writer uses to present their argument. This involves discussing persuasive techniques and language features, including specific word choices. You might write: The writer uses emotive language to describe... or At this point the writer quotes several experts and authority figures, adding weight to the view that... This step involves identifying the tools and techniques being employed.
WHY is the writer doing it?
The WHY section focuses on the effects of the language features and persuasive techniques you have identified. What are they likely to make the audience think or feel? Why might the writer have wanted this reaction? For instance: The writer's use of anecdotes makes the issue seem relatable and relevant, encouraging the audience to feel... or Positioning the audience to see the issue as urgent, the writer uses words such as... This step connects technique to audience response.
SO, what's the point?
This final step brings your analysis back to the writer's main contention and purpose. Relate your discussion to what the writer is ultimately trying to achieve. Although there may be overlap between WHY and SO, think of SO as explaining the combined effects of language and argument. You might write: The overall effect of presenting the argument in this way is... or By eliciting feelings of concern and alarm, the writer positions the audience to hope for... This step demonstrates how all the elements work together to achieve the writer's purpose.
Sample paragraph using WHAT, HOW, WHY, SO:
WHAT: The writer opens their argument by focusing on the environmental damage caused by single-use plastics.
HOW: The writer uses vivid imagery to describe "mountains of plastic waste choking our oceans" and quotes marine biologists who warn of "catastrophic consequences for marine life."
WHY: The combination of emotive language and expert opinion creates a sense of urgency and positions readers to feel alarmed about the current situation. The visual imagery helps readers picture the problem, making it more immediate and real.
SO: By establishing the severity of the issue at the outset, the writer positions readers to be receptive to the solutions proposed later in the text, making the call for action seem both necessary and justified.
Writing about persuasive language
To create a strong analysis, you need to demonstrate a deep understanding of how language influences an audience. Use varied sentence structures and analytical techniques to explore the text effectively.
Strong sentence openings for analysing persuasive techniques include:
- Appealing to the reader's sense of..., the writer intends to...
- By employing..., the writer creates a...
- The writer appeals to... in order to...
- The writer's argument is strengthened by their use of..., which...
- Through the use of..., the writer seeks to motivate the reader to...
When discussing how the audience is being positioned, useful verbs include: addressing, alarming, appealing, eliciting, empathising, engaging, evoking, inspiring, involving, motivating, moving, provoking, shocking, startling, and targeting. These words help you describe the dynamic relationship between text and audience.
Always support your analysis with specific examples from the text, and explain precisely how each technique works to persuade the reader. Avoid simply identifying techniques without explaining their effects.
Writing about tone
Tone conveys the writer's attitude towards their subject and is created primarily through word choices, although it can be reinforced by sentence structure and other stylistic elements. As you read or listen, pay close attention to the language used to describe people, events and ideas.
Writers use tone strategically to influence readers. For example, a sarcastic or mocking tone might be used to discredit an opposing view, whilst a serious tone combined with formal, academic language might establish credibility and authority.
Useful sentence starters for writing about tone include:
- The writer's use of... language creates a... tone that...
- By using a... tone, the writer sets out to...
- A shift in tone from... to... signals a change in...
- The writer's... tone suggests that they feel... about/towards...
- The overall tone of this piece is..., and is created by...
Note that these structures do more than simply identify tone; they connect tone to the writer's argument and purpose. This integrated approach creates stronger analysis.
Pay attention to shifts in tone throughout a text, as these often signal important transitions in the argument or changes in the writer's approach to different aspects of the issue.
Writing about visual material
Images can accompany written texts or stand alone as independent persuasive pieces. Your analysis must make clear which situation applies. If an image accompanies a written text, explain how the visual element supports, reinforces or possibly complicates the written argument.
When analysing visual language, look closely at how visual elements create meaning and elicit responses. Consider composition (what is placed at the centre or edges), background details, framing, lighting, colour, and any contrast between elements.
Sentence starters for visual analysis include:
- Placing... at the centre of the image draws the viewer's attention to...
- The background details show..., suggesting that...
- The use of light in this photograph emphasises...
- The colours/shading create/s a... mood, which positions the viewer to feel...
- The contrast in the image between... and... is significant because...
- The image provides visual evidence to support the writer's argument that...
For cartoons, consider how exaggeration, caricature and visual metaphors create satirical effects. Analyse facial expressions, body language, and the relationship between visual and verbal elements.
Writing about audio material
Audio texts such as speeches, podcasts and radio programmes use sound to create powerful persuasive effects. Beyond the content of what is said, listen for how it is delivered.
Key audio elements include the speaker's tone, pitch, pace and intonation. Background music establishes mood and creates emotional responses. Sound effects can enhance particular moments or create atmosphere. The order in which audio material is presented affects how the listener processes information and forms impressions.
Sentence starters for audio analysis include:
- The background/introductory music establishes a... mood, creating a sense of...
- The tone of the speaker's voice is..., which leads the listener to feel...
- By leaving pauses at key places in their presentation, the speaker highlights the significance of...
- The speaker's delivery conveys their... feelings, emphasising their view that...
- The interaction of the speakers conveys their... relationship, positioning the listener to think/feel...
Pay attention to how speakers use their voices strategically. A shift from calm to urgent delivery, or from formal to conversational style, can signal important moments in the argument.
Writing about audiovisual material
Audiovisual texts combine moving images and sound to create complex persuasive effects. When analysing these texts, consider both visual and audio elements, as well as how they work together.
Visual elements to examine include the setting, cinematography (camera angles, shot types, movement), lighting, and colour scheme. Audio elements include dialogue, music, and sound effects. Also consider how shots are edited together, as the sequence and pace of editing influences the viewer's emotional journey through the text.
Sentence starters for audiovisual analysis include:
- The set/setting establishes a feeling of...
- The use of cinematography foregrounds...
- The lighting highlights/emphasises/draws the viewer's attention to...
- The... music creates a...
- The way in which the shots are edited together leads the viewer to think/feel...
- The speaker's facial expressions and hand movements reinforce their view that...
Remember to analyse how visual and audio elements combine to create meaning, rather than treating them as separate components.
Writing about language and argument together
A sophisticated analysis demonstrates understanding of how language presents argument and how these elements work together to position the audience. Show the relationship between what is being argued and how it is being expressed.
When writing about how language supports or develops an argument, useful verbs include: advances, bolsters, consolidates, develops, enhances, fortifies, highlights, makes plausible, promotes, reinforces, strengthens, supports, sustains, underscores, and validates.
For example: The writer's vivid imagery enhances their argument by creating a powerful emotional connection with the reader.
Writers also use language to criticise or rebut opposing arguments. Useful verbs for discussing rebuttal include: attacks, condemns, counters, critiques, denigrates, discredits, dismisses, disparages, exposes, negates, nullifies, refutes, rejects, repudiates, and undermines.
For example: The use of statistics and research findings discredits the opposing point of view.
These verbs help you articulate precisely how language functions within the broader argument, creating analysis that goes beyond simple identification of techniques.
Exam tips
Essential exam strategies:
- Always refer to the writer's purpose and how they are trying to influence the audience
- Use precise, analytical language rather than casual expressions like "the writer says"
- Integrate quotations smoothly into your sentences
- Consider the context and intended audience when analysing persuasive effects
- Maintain focus on how the text positions the audience, rather than whether you personally agree
- Use metalanguage (technical terms) accurately to demonstrate your understanding
- Vary your sentence structures to create sophisticated, fluent analysis
- Avoid repeating the same sentence starters throughout your response
- Connect each paragraph back to the writer's main contention and purpose
Remember!
Key Points to Remember:
- Planning is essential - identify key details and organise information before you begin writing
- Use the WHAT, HOW, WHY, SO structure to create thorough body paragraphs that analyse argument and language together
- Your introduction should establish context, identify the writer's contention and purpose, and provide a roadmap for your analysis
- Different text types require different analytical approaches - adapt your analysis for written, visual, audio and audiovisual materials
- Always explain the effects of persuasive techniques on the audience, not just identify them
- Connect language analysis to the broader argument and the writer's persuasive intent
- A concluding paragraph is not necessary, but if you include one, summarise the overall persuasive approach without giving your own opinion on the issue