Conformity (VCE SSCE Psychology): Flashcards
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Conformity definition
Conformity definition
Adjusting thoughts/behaviors to align with group
Psychologist who studied conformity in 1950s
Psychologist who studied conformity in 1950s
Solomon Asch
Number of participants in Asch's conformity study
Number of participants in Asch's conformity study
50 male students
Critical trials in Asch's study (confederates wrong)
Critical trials in Asch's study (confederates wrong)
12 trials
Average conformity rate in Asch's critical trials
Average conformity rate in Asch's critical trials
32% (one-third)
% who conformed at least once in Asch's study
% who conformed at least once in Asch's study
75%
Normative influence
Normative influence
Conforming because we want others to like us
Informational influence
Informational influence
Conforming because we want to be correct
Effect of breaking unanimity on conformity rate
Effect of breaking unanimity on conformity rate
Dropped to under 10%
Collectivist vs individualist cultures & conformity
Collectivist vs individualist cultures & conformity
Collectivist: higher conformity; Individualist: lower