The Positive and Negative Influences of Heuristics (VCE SSCE Psychology): Flashcards
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Definition of heuristics
Definition of heuristics
Mental shortcuts for quick decisions with limited information
Cognitive load
Cognitive load
Amount of info working memory can hold at any given time
Three main types of heuristics
Three main types of heuristics
Availability, representativeness, and affect
Availability heuristic relies on
Availability heuristic relies on
First thoughts that spring to mind
Availability heuristic negative effect
Availability heuristic negative effect
Overestimates likelihood of recent events reoccurring
Representativeness heuristic compares to
Representativeness heuristic compares to
A prototype (most typical example)
Representativeness heuristic can promote
Representativeness heuristic can promote
Stereotyping and prejudice
Affect heuristic basis
Affect heuristic basis
Current emotional state or mood
Positive mood: opportunity perception
Positive mood: opportunity perception
Low risk with high benefits
Negative mood: opportunity perception
Negative mood: opportunity perception
High risk with low benefits