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10 cards from this deck
Strategic choice determining how a business competes in market
Cost advantage and differentiation advantage
Selling similar product at lower cost than rivals
Selling better products at same/higher prices than competitors
Cost leadership, differentiation, and focus
Achieve lowest cost of production for given quality level
Concentrates on niche markets to achieve cost or differentiation
Competitive advantage (cost/differentiation) & market scope
Destined to fail (high price, low perceived value)
Modest prices with relatively high perceived added value
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