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10 cards from this deck
Measure comparing profits against sales revenue/other indicators
Raise prices, cut costs, max capacity, increase efficiency
How sensitive customers are to price changes
Customers may buy less, sales volume falls
Increases profit margins
Can damage quality, harm reputation, reduce sales
Selling unpaid invoices to factoring co. for immediate cash
Reduces profit margin due to factoring company fees
Selling asset then renting it back for immediate cash
Generates more revenue from underutilised equipment/staff
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