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10 cards from this deck
Specific, measurable targets on monetary aspects of business
Revenue, cost, profit, return on capital, cash flow, cap structure
Actual movement of money into and out of a business
Sales revenue minus all expenditure (accruals accounting)
They are NOT the same thing
They experience cash-flow problems
Cash tied up in unsold stock for weeks/months
Allowing customers time to pay (30, 60, or 90 days)
Sales revenue minus direct costs of production
Raw materials, components, direct labour
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