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10 cards from this deck
Can't compare fairly - need context or ratios for analysis
(Gross profit ÷ sales revenue) × 100
% of revenue left after paying direct costs of production
(Operating profit ÷ sales revenue) × 100
Shows how efficiently business operates overall
(Profit for the year ÷ sales revenue) × 100
(Profit ÷ sales revenue) × 100
Rising direct costs, increased competition, or inefficient production
Rising indirect costs (expenses) like rent, marketing, admin
Better performance - business keeps more profit from each sale
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