Analysing Profitability (AQA A-Level Business): Flashcards

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Analysing Profitability
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Why profit figures alone have limited value

Can't compare fairly - need context or ratios for analysis

Gross profit margin formula

(Gross profit ÷ sales revenue) × 100

What gross profit margin shows

% of revenue left after paying direct costs of production

Operating profit margin formula

(Operating profit ÷ sales revenue) × 100

Why operating profit margin is most important

Shows how efficiently business operates overall

Profit for the year margin formula

(Profit for the year ÷ sales revenue) × 100

Common pattern in all profit margin formulas

(Profit ÷ sales revenue) × 100

What falling gross profit margin suggests

Rising direct costs, increased competition, or inefficient production

What falling operating profit margin suggests

Rising indirect costs (expenses) like rent, marketing, admin

What higher profit margins indicate

Better performance - business keeps more profit from each sale

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