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10 cards from this deck
Assessing how well strategy performs & helps achieve objectives
Regularly checking strategy progress throughout implementation
Strategy becomes less suitable due to external changes
Whether initial assumptions about the market were accurate
Collecting new data directly from customers
Analysing existing data from reports and statistics
Computer systems that collect & process departmental data
Integrated systems connecting different departments
Projecting current patterns into the future
To spot external factors causing strategic drift early
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