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10 cards from this deck
Systematic process using analysis to create effective strategy
Plan to achieve corporate objectives
Long-term goals of organisation
What the business does well
Areas where business underperforms or lacks capability
Favourable external conditions that could be exploited
External challenges/risks that could harm the business
Political, Economic, Social, Technological, Legal, Environmental
Tests assumptions & predicts performance if they change
Outlining actions if unexpected events happen
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