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10 cards from this deck
Forces within the business, in management's control
Forces from outside business, beyond management's control
Cutting costs or reorganising operations to save money
% of total market sales that a business achieves
Gradual change over time in a controlled, planned manner
Sudden change forcing businesses to rapidly adapt
Tool evaluating changes by weighing forces for & against
Time a product remains competitive in the market
Kurt Lewin
When a business cannot pay its debts
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