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10 cards from this deck
Strengths, Weaknesses, Opportunities, Threats
Elements within business that management can control
Elements beyond business control from outside environment
Positive internal factors giving business an advantage
Negative internal factors putting business at disadvantage
Positive external factors business could exploit
Negative external factors that could harm business
Political, Economic, Social, Technological, Legal, Environmental
Using Strengths to exploit Opportunities
To account for changing conditions & adapt strategy
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