Strategic Purpose (AQA A-Level Business): Quizzes

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Mission, Objectives and Strategy
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What does SWOT stand for in strategic planning?

Strengths, Weaknesses, Opps, Threats

Which factors in SWOT analysis can management influence and control?

Internal factors: strengths & weaknesses

Which of these is an example of a strength in SWOT analysis?

Skilled and experienced workforce

What does the PESTLE acronym help businesses remember when conducting SWOT?

Types of external factors

What are opportunities in SWOT analysis?

Positive external factors to exploit

What is an 'SO strategy' in SWOT analysis?

Using strengths to exploit opportunities

Why must SWOT analysis be regularly updated?

Markets & environments change constantly

Which is an example of a threat in SWOT analysis?

Economic recession affecting demand

For Beagel's Tea Room, how should 'small premises with limited seating' be classified?

Weakness (internal factor)

What must effective SWOT analysis lead to?

Specific strategic actions & decisions

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