Mission, Objectives and Strategy (AQA A-Level Business): Flashcards

Strengths, Weaknesses, Opportunities, Threats

Elements within business that management can control

Elements beyond business control from outside environment

Positive internal factors giving business an advantage

Negative internal factors putting business at disadvantage

Positive external factors business could exploit

Negative external factors that could harm business

Political, Economic, Social, Technological, Legal, Environmental

Using Strengths to exploit Opportunities

To account for changing conditions & adapt strategy