Digital Strategy (AQA A-Level Business): Flashcards

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Use of Digital Technology
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2 factors when evaluating new digital tech

ROI (return on investment) & impact on operations

Importance of timing in tech adoption

As important as selecting the right technology itself

Major cost disadvantage of digital innovation

High development costs with potential financial losses

Example of tech market rejection (1992)

Sony MiniDisc - too expensive, never gained market success

Main benefit of 3D printing in production

Produce prototypes quickly & cheaply

Effect of automation on production methods

Shift away from labour-intensive production

Definition of big data

Vast info from social media, loyalty cards, etc.

Definition of data mining

Analysing big data to identify correlations & trends

E-commerce advantage: customer base

Reach bigger customer base without physical stores

ERP definition

Enterprise Resource Planning - monitors dept activities

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