Innovation (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What type of innovation was Amazon Prime when launched in 2007?
What type of innovation was Amazon Prime when launched in 2007?
Process innovation
Which NPD stage involves selling the product in a limited geographical area?
Which NPD stage involves selling the product in a limited geographical area?
Test marketing
What pricing strategy do firms often use when launching innovative products?
What pricing strategy do firms often use when launching innovative products?
Skimming pricing
Which functional area needs additional working capital to fund R&D for innovation?
Which functional area needs additional working capital to fund R&D for innovation?
Finance
What is a key limitation of kaizen as an innovation approach?
What is a key limitation of kaizen as an innovation approach?
It rarely produces new products
What famous Google product emerged from their intrapreneurship approach?
What famous Google product emerged from their intrapreneurship approach?
Gmail
Which company benchmarked fast-food drive-throughs to create Click+Collect in 2010?
Which company benchmarked fast-food drive-throughs to create Click+Collect in 2010?
Tesco
Which type of intellectual property protection is automatic in the UK?
Which type of intellectual property protection is automatic in the UK?
Copyright
What major risk do businesses face when investing heavily in innovation?
What major risk do businesses face when investing heavily in innovation?
Running out of financial resources
What helps businesses stay ahead of competitors according to the note?
What helps businesses stay ahead of competitors according to the note?
Innovation