The Marketing Mix (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is digital marketing?
What is digital marketing?
Promotional activities via digital channels
What does e-commerce involve?
What does e-commerce involve?
Buying and selling products online
What type of data can businesses collect through digital marketing?
What type of data can businesses collect through digital marketing?
Comprehensive customer preferences & habits
What does Amazon's recommendation system use to suggest products?
What does Amazon's recommendation system use to suggest products?
Previous purchases & browsing history
What key feature do digital channels enable between businesses and consumers?
What key feature do digital channels enable between businesses and consumers?
Direct and continuous contact
Which platforms are mentioned as social media marketing tools?
Which platforms are mentioned as social media marketing tools?
Facebook, Instagram, Twitter, TikTok
How does social media marketing help small businesses?
How does social media marketing help small businesses?
Compete more effectively with larger firms
How many hours a day can an online shop operate?
How many hours a day can an online shop operate?
24 hours a day, seven days a week
What is a major reputation risk of digital marketing?
What is a major reputation risk of digital marketing?
Negative feedback spreads rapidly online
What makes online reviews particularly challenging for businesses?
What makes online reviews particularly challenging for businesses?
They are permanent, public, & spread fast