Marketing Strategy (AQA A-Level Business): Flashcards

Selecting a specific market segment to focus marketing efforts

How consumers perceive a brand vs competing brands

Segmentation → Targeting → Positioning

Dividing the market into clearly definable groups

Enhanced marketing effectiveness with focused messages

May overlook other profitable market opportunities

Satisfying needs of small, specialized market segments

Aiming products at most of the available market

Opportunity to charge premium prices

Large-scale production capability