Interpreting Data (AQA A-Level Business): Quizzes

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Interpreting Data
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What does correlation measure in marketing data?

Strength & direction of variable relationship

Which is an example of positive correlation?

Higher advertising spend & increased sales

What type of correlation exists between price and demand for most products?

Negative correlation

Why must correlation data be interpreted with caution?

Correlation doesn't prove causation

Research shows 60% prefer a product with ±5% confidence interval. What's the true range?

55% to 65%

How do smaller sample sizes affect the margin of error?

Produce larger margins of error

What does a 95% confidence level mean?

95 of 100 studies fall within the interval

When is extrapolation less suitable for forecasting?

In rapidly changing industries like fashion

What does a price elasticity value greater than 1 indicate?

Elastic demand - very responsive

Which products typically have inelastic demand?

Necessities like bread and fuel

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