Value of Technology in Gathering and Analysing Data (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What can companies now do with data that was previously impossible?
What can companies now do with data that was previously impossible?
Gather, store & examine enormous volumes
What can businesses build by analysing purchasing patterns & browsing behaviour?
What can businesses build by analysing purchasing patterns & browsing behaviour?
Detailed profiles of their customers
How does Amazon use technology to personalise the customer experience?
How does Amazon use technology to personalise the customer experience?
Recommends products based on past purchases
How does technology help with forecasting in marketing?
How does technology help with forecasting in marketing?
Predicts future trends more accurately
What advantage does precise targeting provide over generic marketing?
What advantage does precise targeting provide over generic marketing?
Improves conversion rates
What happens when businesses use poor quality data?
What happens when businesses use poor quality data?
Leads to flawed insights & bad decisions
Why must marketers consider seasonality when analysing sales data?
Why must marketers consider seasonality when analysing sales data?
Patterns may reflect seasonal trends not real changes
What external factor might cause changes in demand according to the data?
What external factor might cause changes in demand according to the data?
Competitor pricing or promotional campaigns
How does technology benefit marketing team communication?
How does technology benefit marketing team communication?
Speeds up sharing insights & responses
What does Amazon's data-driven approach create?
What does Amazon's data-driven approach create?
Competitive advantage thru better understanding