Qualitative and Quantitative Skills (AQA A-Level Geography): Flashcards

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Qualitative data
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Qualitative data

Descriptive info on opinions, attitudes & experiences

Interviews in geography

Direct conversation for gathering qualitative data

Key strength of interviews

Flexibility - can adapt during conversation

Structured interviews

Follow predetermined questions in same order

Unstructured interviews

Flexible & conversational with adaptable questions

Coding

Converting qualitative data into analysable form

Sampling

Selecting a portion of the whole population to study

Statistical population

Entire pool of items or people under study

Sample

Small, carefully selected portion of whole population

Random sampling advantage

Avoids bias - everyone has equal chance of selection

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