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10 cards from this deck
Qualitative, quantitative, and fieldwork
Non-numerical, unstructured, open-ended information
Numerical measurements and statistics, scientific approach
Rich, detailed descriptions of subject
Can be analysed statistically, objective and replicable
Converting qualitative data into categories for analysis
Selecting representative subset when full population impractical
Every member has equal chance of selection
Selecting at regular intervals (e.g., every 10th person)
Dividing population into subgroups, sampling proportionally
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