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10 cards from this deck
Learned through observing & imitating role models
Observing someone rewarded makes imitation more likely
ARRM: Attention, Retention, Reproduction, Motivation
Behaviour must capture observer's attention to be learned
Behaviour must be stored in memory
Observer must have physical capability to reproduce it
Observer must want to perform the behaviour (e.g., if rewarding)
Children in aggressive condition showed more aggression
Learning occurred regardless of observed consequences
Increased verbal & physical aggression in children
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