Asch & Variables Affecting Conformity (AQA A-Level Psychology): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Conformity definition
Conformity definition
Changing behaviour/beliefs to match group (even when privately disagreeing)
Researcher who studied conformity (1950s)
Researcher who studied conformity (1950s)
Solomon Asch
% conforming to incorrect majority (Asch)
% conforming to incorrect majority (Asch)
36.8%
% who conformed at least once (Asch)
% who conformed at least once (Asch)
75%
Group size for 30% conformity increase
Group size for 30% conformity increase
3 or more confederates
Conformity drop with correct dissenter
Conformity drop with correct dissenter
From 32% to 5.5%
Normative social influence
Normative social influence
Conforming to be accepted by group, avoid standing out
Informational social influence
Informational social influence
Conforming because you believe others know better
Control condition error rate (Asch)
Control condition error rate (Asch)
1%
Sample limitation in Asch's study
Sample limitation in Asch's study
Only American male undergraduates