Asch & Variables Affecting Conformity (AQA A-Level Psychology): Quizzes

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Asch & Variables Affecting Conformity
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What is conformity?

Changing beliefs to match a group

In Asch's study, how many confederates were in each group of six people?

Five confederates

What percentage of responses conformed to the incorrect majority in Asch's study?

36.8%

What proportion of participants conformed at least once during the experiment?

75%

How many confederates were needed for conformity to rise by approximately 30%?

Three or more

When a dissenter gave the correct answer, conformity dropped from 32% to what level?

5.5%

Why does conformity increase when tasks become more difficult?

Informational social influence

Which strength relates to Asch's use of standardised procedures and controlled conditions?

High internal validity

What sampling issue limits the generalisability of Asch's findings?

Only male American undergraduates tested

Why might Asch's 1950s study have inflated conformity rates?

McCarthyist era valued conformity

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