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10 cards from this deck
Choose action that maximises utility in each situation
Maximum happiness for maximum number of people
Scheme for measuring pleasure and pain
How strong is the pleasure or pain
How long does the pleasure or pain last
Likelihood of producing similar pleasures/pains in future
How far pleasure/pain extends to other people affected
Pain and pleasure
Consequentialist - judges actions by their outcomes
Each person counts for one, no one for more than one
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