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15 cards from this deck
Do individuals shape culture or does culture shape individuals?
Free will & capacity to make independent cultural choices
Social forces & institutions that shape & constrain behaviour
Ability to think critically about ourselves & surroundings
Creates social order & cohesion through shared values
Cultural products valued for money not intrinsic worth
Culture produced by dominant groups to justify their power
Leadership through cultural/ideological means not coercion
Maintained through interaction via signs & symbols
'I' = active/decision-making; 'me' = socialised aspect
Different treatment creates masculine & feminine identities
Multiple & fluid identities rather than fixed/singular
No essential identity in postmodern society
Treats humans as passive, ignores role in creating culture
Conformity to consumer culture, not rejection of it
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