Globalisation of Culture and Identity (AQA A-Level Sociology): Flashcards

Packaging & making local cultures sellable in global markets

Creole culture (marketed via CDs, hotel performances)

Time spent outside work obligations

Domestic labour demands & male control

Unprecedented freedom to choose identities via consumption

People can purchase images & social status through consumption

Consolidating social system; acting as safety valve

Identities promoted by dominant social institutions

Groups resisting devaluation/stigmatisation of their identity

Constructing alternative identities to transform social structures

Green identity - lifestyle oriented to environmental problems

Cultural homogenisation through rationalisation model

Efficiency, predictability, calculability, control

Opposition, neutrality, extension

Western thinness ideals now pressure populations globally