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15 cards from this deck
Packaging & making local cultures sellable in global markets
Creole culture (marketed via CDs, hotel performances)
Time spent outside work obligations
Domestic labour demands & male control
Unprecedented freedom to choose identities via consumption
People can purchase images & social status through consumption
Consolidating social system; acting as safety valve
Identities promoted by dominant social institutions
Groups resisting devaluation/stigmatisation of their identity
Constructing alternative identities to transform social structures
Green identity - lifestyle oriented to environmental problems
Cultural homogenisation through rationalisation model
Efficiency, predictability, calculability, control
Opposition, neutrality, extension
Western thinness ideals now pressure populations globally
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