Impact of Globalisation on Culture and Identity (AQA A-Level Sociology): Flashcards

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Impact of Globalisation on Culture and Identity
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Globalisation definition

Growing interconnectedness of societies worldwide

Homogenisation meaning

Tendency towards integration, unity & universalism

Heterogenisation meaning

Tendency towards localisation, differentiation & diversity

Relationship between homogenisation & heterogenisation

Both are sides of same phenomenon, operate simultaneously

3 major global brands mentioned

Disney, Coca Cola, McDonald's

Hybrid identities definition

Traditional practices blended with global influences

Languages facing extinction (number)

1,700 out of 6,800 known languages

Examples of cultural conservation efforts

Living museums, craft fairs, cultural festivals

Technology enabling global culture

Internet, satellite TV, mobile networks

What globalisation promotes/spreads

Western ideals, particularly capitalism

What often accompanies economic integration

Cultural disintegration

Effect of global brands on culture

Shape public perceptions & cultural norms globally

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