Data and Sampling (AQA A-Level Sociology): Flashcards

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Samples and Pilot Studies
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Target population

Entire group researchers want to investigate

Sample (in research)

Smaller group with similar social characteristics to target pop.

Sampling frame

List from which researchers select sample participants

Representative sample

Accurately reflects social characteristics of larger pop.

Random sampling key feature

Every person has equal opportunity to be selected

Stratified random sampling method

Divide pop. into categories, randomly select from each

Systematic sampling

Selecting every nth person from sampling frame

Cluster sampling

Randomly selecting naturally grouped clusters/groups

Multi-stage sampling

Selecting samples from other samples

Snowball sampling characteristic

Existing participants recommend others; uses gatekeeper

Purposive sampling

Deliberately choosing specific groups to test hypotheses

Pilot study

Small-scale preliminary investigation to test research methods

Key purpose of pilot studies

Trial methods, identify problems early, prevent costly errors

Modern sampling technology use

Computer software to reduce selection bias

Sharp & Atherton (2007) sampling method

Snowball sampling for BME youth & community policing research

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