Primary and Secondary Data (AQA A-Level Sociology): Flashcards
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Practise the cards
14 cards from this deck
Primary data definition
Primary data definition
Information gathered directly by researcher for their specific study
Secondary data definition
Secondary data definition
Information already collected by other researchers or organisations
Key advantage of primary data
Key advantage of primary data
Complete control over data collection process
Methods to collect primary data
Methods to collect primary data
Questionnaires, interviews, observation, experiments
Types of secondary data (3 examples)
Types of secondary data (3 examples)
Official statistics, documents, existing research
Main advantage of secondary data
Main advantage of secondary data
Accessibility and cost-effectiveness
Key limitation of secondary data
Key limitation of secondary data
Lack of control over how data was originally collected
What is oral history?
What is oral history?
Extended collaborative sessions focusing on storytelling
Issues with oral history (3 types)
Issues with oral history (3 types)
Selective memory, exaggeration, subjective interpretation
Media content analysis types
Media content analysis types
Can be quantitative or qualitative
Glasgow Media Group's contribution
Glasgow Media Group's contribution
Conducted systematic analyses of media content since 1970s
Novels as secondary data
Novels as secondary data
Can provide insights into social conditions when used carefully
Paterson's 2013 study findings
Paterson's 2013 study findings
No clear trends between education and civic values
Benefit of mixed methods approach
Benefit of mixed methods approach
Most comprehensive understanding by combining both sources