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14 cards from this deck
Information gathered directly by researcher for their specific study
Information already collected by other researchers or organisations
Complete control over data collection process
Questionnaires, interviews, observation, experiments
Official statistics, documents, existing research
Accessibility and cost-effectiveness
Lack of control over how data was originally collected
Extended collaborative sessions focusing on storytelling
Selective memory, exaggeration, subjective interpretation
Can be quantitative or qualitative
Conducted systematic analyses of media content since 1970s
Can provide insights into social conditions when used carefully
No clear trends between education and civic values
Most comprehensive understanding by combining both sources
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