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15 cards from this deck
Numerical info that can be measured & statistically analysed
Words, descriptions & detailed accounts of human experiences
Human behaviour influenced by observable external factors & can be studied scientifically
Measurable aspects of social life that exist independently of individuals
Data gathered directly by researchers
Existing info like official statistics or crime rates
Behaviour can't be understood through external observation alone - must explore meanings & motives
Quantitative method with predetermined questions
Researcher immerses themselves in the group being studied
Combining both quantitative & qualitative research methods
Close contact with participants may alter their behaviour
Researcher becomes too emotionally involved, biasing findings
Social factors, not individual psychology, explain suicide rates
High reliability due to standardised procedures
Higher validity - captures true complexity of behaviour
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