Sociological Research (AQA A-Level Sociology): Flashcards

Numerical info that can be measured & statistically analysed

Words, descriptions & detailed accounts of human experiences

Human behaviour influenced by observable external factors & can be studied scientifically

Measurable aspects of social life that exist independently of individuals

Data gathered directly by researchers

Existing info like official statistics or crime rates

Behaviour can't be understood through external observation alone - must explore meanings & motives

Quantitative method with predetermined questions

Researcher immerses themselves in the group being studied

Combining both quantitative & qualitative research methods

Close contact with participants may alter their behaviour

Researcher becomes too emotionally involved, biasing findings

Social factors, not individual psychology, explain suicide rates

High reliability due to standardised procedures

Higher validity - captures true complexity of behaviour