Good Sociological Research Design (AQA A-Level Sociology): Flashcards

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Good Sociological Research Design
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15 cards from this deck

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Representativeness in research

A sample that accurately reflects characteristics of the target population

Sample

The group being studied in research

Target population

The larger group that the sample should represent

Generalisability

Applying findings from small group to larger populations

Validity in research

Research findings accurately reflect real-life situations

Methods that produce high validity

In-depth interviews and participant observation

Reliability in research

Research produces consistent results when repeated

Hawthorne Effect

People change behaviour when they know they're being observed

Methods associated with reliability

Quantitative: surveys, questionnaires, experiments

3 research requirements

Evidence-based, verifiable, cross-referenced

Natalie Jolly's 2014 study focus

Amish community power dynamics

Gatekeeper in research

Person who allows researcher access to a group

Alan Bryman's key work (2004)

Social Research Methods

Ethical code for UK sociological research

British Sociological Association's Code of Ethics

Relationship between validity & reliability

Inverse relationship - trade-off between the two

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