Interviews (AQA A-Level Sociology): Flashcards

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Interviews
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Data types interviews can generate

Quantitative and qualitative data

Theoretical approach associated with interviews

Interpretivist approach

Structured interviews definition

Fixed questions in same order from predetermined schedule

Primary data type from structured interviews

Quantitative data

Key feature of semi-structured interviews

Core questions + flexibility for follow-ups

Unstructured interviews resemble what?

Extended conversations, open-ended and flexible

Group interviews involve how many people?

Multiple people interviewed simultaneously

What is the interviewer effect?

Interviewer's traits/biases influence participant responses

Personal characteristics that can cause interviewer effect

Age, gender, ethnicity, social class

Why interviews have high response rates

Data collected directly by interviewer, not relying on returns

Disadvantage: interview resource requirements

High time and cost compared to questionnaires

Archer (2003) finding on interviewer effect

Researcher's whiteness silenced some Muslim boy participants

Wright et al (2005) finding on exclusions

Felt labelled and discriminated against; exclusions unjust

3 technologies used for modern digital interviews

Skype, Zoom, FaceTime

Digital interview advantage re: geography

Access to geographically dispersed participants

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