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15 cards from this deck
Quantitative and qualitative data
Interpretivist approach
Fixed questions in same order from predetermined schedule
Quantitative data
Core questions + flexibility for follow-ups
Extended conversations, open-ended and flexible
Multiple people interviewed simultaneously
Interviewer's traits/biases influence participant responses
Age, gender, ethnicity, social class
Data collected directly by interviewer, not relying on returns
High time and cost compared to questionnaires
Researcher's whiteness silenced some Muslim boy participants
Felt labelled and discriminated against; exclusions unjust
Skype, Zoom, FaceTime
Access to geographically dispersed participants
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