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14 cards from this deck
Qualitative data - rich, detailed, and meaningful
High validity - naturalistic setting produces genuine behaviour
Researcher becomes immersed within the group, acting as a member
Researcher observes from external position without joining
Group is fully aware of researcher's presence and purpose
Group remains unaware that research is taking place
Participants change behaviour because they know they're watched
Interpretive understanding from participants' own perspectives
Detailed study of culture and structure of particular groups
People who control access to groups on society's margins
Researcher becomes too involved, losing objectivity
Studying people without their knowledge or informed consent
Low - difficult for other researchers to replicate exactly
Enables study of marginalised or secretive subcultures
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