Rebranding to represent areas as more attractive: changing public perception (Edexcel A-Level Geography): Flashcards
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Practise the cards
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Rebranding definition
Rebranding definition
Representing an area as more attractive by changing its image
Methods used in rebranding
Methods used in rebranding
Media coverage, arts and events
Rebranding deindustrialised places strategy
Rebranding deindustrialised places strategy
Turn industrial history into heritage asset
Liverpool's visitor ranking in 2014
Liverpool's visitor ranking in 2014
Sixth most visited UK city by overseas visitors
Post-production countryside
Post-production countryside
Rural areas no longer making income from primary production (fishing, farming, quarrying)
Challenge of rebranding rural areas
Challenge of rebranding rural areas
More difficult due to relative inaccessibility
Example of rural outdoor pursuits rebranding
Example of rural outdoor pursuits rebranding
Zip World in Wales
Farm diversification examples
Farm diversification examples
Shops, cafes, paintballing
UK rural economy characteristic
UK rural economy characteristic
Very seasonal and weather dependent
Purpose of rebranding
Purpose of rebranding
Attract people to live/work/visit and investors to add wealth