Observation and Research (Edexcel A-Level Psychology): Flashcards

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Observation and Research
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Naturalistic observation

Watching behavior in participant's natural environment

Ecological validity of naturalistic observation

High; behavior in familiar settings reflects typical actions

Structured observation

Staging situations in controlled environment with some control

Social desirability bias

Responding favourably rather than truthfully in questionnaires

Interviewer effect

How interviewer characteristics influence participant responses

Cross-cultural research purpose

Determines if behaviors are universal or culturally specific

Cross-sectional design

Gathers info from population at single point in time

Longitudinal research

Follows same participants over extended period

Attrition in research

Participants dropping out of studies over time

Meta-analysis

Combining & reanalysing results from multiple studies

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