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15 cards from this deck
Gather, store, and analyse
Moral, social, ethical, and cultural
Concerns about what is right or wrong
Individuals aware of how their data is collected & used
Impact on individuals and society
Higher insurance premiums
Principles guiding fair & responsible analysis
May reinforce biases, leading to unfair treatment
How data analysis interacts with cultural norms & values
Early disease detection, personalised treatments, better outcomes
Tailored recommendations (shopping, education)
Violates individuals' privacy
Increased risk of cyberattacks & unauthorised access
Can sometimes be re-identified, posing privacy risks
Skewed analysis and unfair outcomes
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