Minority Influence (OCR A-Level Psychology): Flashcards
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13 cards from this deck
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Practise the cards
13 cards from this deck
Which type of social influence drives minority influence?
Which type of social influence drives minority influence?
Informational social influence (ISI)
Type of conformity from minority influence
Type of conformity from minority influence
Internalisation
Synchronic consistency definition
Synchronic consistency definition
All group members share same views
Diachronic consistency definition
Diachronic consistency definition
Group remains consistent over time
Snowball effect in minority influence
Snowball effect in minority influence
Build-up of converts when minority stays consistent
Augmentation principle
Augmentation principle
Consistency makes minority views seem serious
Why commitment increases minority influence
Why commitment increases minority influence
Shows passion/confidence, suggests view is valid
Why flexibility increases minority influence
Why flexibility increases minority influence
Minority seen as reasonable, not extremist
Moscovici: % conformity in consistent condition
Moscovici: % conformity in consistent condition
8%
Moscovici: % conformity in inconsistent condition
Moscovici: % conformity in inconsistent condition
1%
Moscovici study: minority vs majority size
Moscovici study: minority vs majority size
2 confederates (minority), 4 participants (majority)
Nemeth's finding on flexible minority
Nemeth's finding on flexible minority
Flexible approach led to willingness to compromise
Risk of being too consistent
Risk of being too consistent
Seen as inflexible, uncompromising, extremist