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13 cards from this deck
Informational social influence (ISI)
Internalisation
All group members share same views
Group remains consistent over time
Build-up of converts when minority stays consistent
Consistency makes minority views seem serious
Shows passion/confidence, suggests view is valid
Minority seen as reasonable, not extremist
8%
1%
2 confederates (minority), 4 participants (majority)
Flexible approach led to willingness to compromise
Seen as inflexible, uncompromising, extremist
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