Minority Influence (OCR A-Level Psychology): Quizzes

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Minority Influence Including Commitment, Consistency
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What type of social influence is minority influence due to?

Informational social influence (ISI)

What does the augmentation principle suggest about consistent minorities?

Their views are serious and worth attention

What is diachronic consistency?

Remaining consistent over time

What is synchronic consistency?

Everyone in group has same views

What is the snowball effect in minority influence?

Build-up of converts over time

Why does commitment increase minority influence?

Shows passion, suggesting view is valid

Why is flexibility important for minority influence?

Makes them seem reasonable and cooperative

In Moscovici's study, how many confederates and participants were in each group?

2 confederates, 4 participants

In Moscovici's consistent condition, what % of participants said the slides were green?

8%

What were participants shown in Moscovici's study?

36 blue slides in different shades

What did Nemeth's (1986) study explore?

Role of flexibility in group decisions

In the Marcus example, why should he show flexibility?

So friends don't see him as inflexible

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