The Influence of Culture & Media on Gender Development (OCR A-Level Psychology): Flashcards
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13 cards from this deck
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Practise the cards
13 cards from this deck
Social Learning Theory on gender
Social Learning Theory on gender
Learn gender roles by observing & copying others (e.g., parents, media)
Norway's gender equality approach
Norway's gender equality approach
Both parents share parental leave equally
Sadhin identity (India)
Sadhin identity (India)
Born female, dresses as male, identifies as neither gender
Media portrayal of men
Media portrayal of men
Strong, dominant, in leadership/technical roles
Media portrayal of women
Media portrayal of women
Caring, passive, in caregiving roles
Margaret Mead 1935 finding
Margaret Mead 1935 finding
Gender roles vary across cultures; aren't universal
Whiting & Edwards 1988 finding
Whiting & Edwards 1988 finding
Girls care for people; boys care for animals in many cultures
Steinke et al. 2008 TV study
Steinke et al. 2008 TV study
Most TV scientists were men, shown as independent/dominant
Lewis et al. 2021 books study
Lewis et al. 2021 books study
Children's books reinforce stereotypes; male activities seen as normal
Globalisation & gender roles
Globalisation & gender roles
Reducing differences; traditional roles questioned across cultures
Media studies limitation (methodology)
Media studies limitation (methodology)
Correlational; can't prove media causes gender stereotypes
Observer effect in gender research
Observer effect in gender research
Researcher presence changes behaviour, potentially biasing results
Beta bias in gender research
Beta bias in gender research
Assuming male norms/activities also apply to women