Self-report Techniques (OCR A-Level Psychology): Flashcards

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Self-report Techniques
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Practise the cards

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Questionnaires definition

Pre-set list of questions participants respond to

Open questions data type

Qualitative data

Qualitative data characteristics (open questions)

Rich in detail but difficult to analyse

Closed questions data type

Quantitative data

Quantitative data limitation (closed questions)

Lacks depth

Key strength of questionnaires

Cost-effective, gather large amounts of data quickly

Social desirability in questionnaires

Demand characteristic: respondents present self positively

Response bias definition

Respondents reply in a similar way (e.g. always ticking yes)

Interviews definition

Face-to-face discussions between interviewer & interviewee

Structured interview definition

Predetermined questions asked in a fixed order

Structured interview strength

Easy to replicate due to standardised format

Unstructured interview definition

Like a conversation, no set questions, interviewee elaborates

Unstructured interview strength

More flexibility, gain more insight

Unstructured interview limitation

Analysis hard/time-consuming; risk of social desirability

Semi-structured interview definition

Set questions but can ask follow-up questions when appropriate

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