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14 cards from this deck
Measure of consistency; repeatable with same findings each time
Testing same person twice on separate occasions; should produce similar results
Correlation coefficient >+0.8
Extent 2+ observers agree on same results
Correlation of +0.8 or more
Lab experiments - strict control of all aspects
Extent observed effect is genuine & measures what intended
Whether effects due to IV and not other factors
Generalising findings beyond research settings
Generalising findings to everyday life
Generalising findings to other historical times/eras
Whether measure appears to measure what it should
Results match those of well-established test
Reduce effect of demand characteristics
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