Sampling (OCR A-Level Psychology): Flashcards

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Sampling
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Practise the cards

15 cards from this deck

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Population (in research)

Large group of individuals a researcher wants to study

Target population

A section of the general population

Sample (in research)

Smaller group selected from target population

Representative sample

Sample that reflects target population (allows generalisations)

Random sample definition

All members have equal chance of being selected

Random sample advantage

Free from researcher bias

Systematic sample definition

Every nth member of target population is chosen

Systematic sample advantage

Avoids researcher bias

Stratified sample definition

Reflects proportions of people in certain sub-groups

Stratified sample advantages

Avoids bias & produces representative sample

Opportunity sample definition

Selecting anyone willing and available at the time

Opportunity sample advantage

Convenient, saves time and money

Opportunity sample disadvantage

Subject to researcher bias

Volunteer sample definition

Participants select themselves to be part of sample

Volunteer bias

Attracts keen & helpful people, affecting generalisability

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