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15 cards from this deck
Large group of individuals a researcher wants to study
A section of the general population
Smaller group selected from target population
Sample that reflects target population (allows generalisations)
All members have equal chance of being selected
Free from researcher bias
Every nth member of target population is chosen
Avoids researcher bias
Reflects proportions of people in certain sub-groups
Avoids bias & produces representative sample
Selecting anyone willing and available at the time
Convenient, saves time and money
Subject to researcher bias
Participants select themselves to be part of sample
Attracts keen & helpful people, affecting generalisability
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