Questionnaire and Interview Construction (OCR A-Level Psychology): Flashcards

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Questionnaire and Interview Construction
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Likert Scale: number of points

Five points

Likert Scale: what respondents indicate

Their agreement to a statement

Rating Scale: what it identifies

Strength of feeling about a topic

Fixed Option Choice: what respondents do

Tick all that apply to them

Key principle in questionnaire design

Clarity is key

Jargon definition

Specialised terms only familiar to those in a specialised field

Double-barrelled question definition

Contains two questions in one

Double negatives issue

Difficult to understand

Interview schedule definition

List of questions the interviewer intends to cover

Interview schedule should be...

Standardised for each participant

Purpose of standardisation in interviews

Reduce interviewer bias

Interview location requirements

Quiet room, away from other people

Purpose of comfortable conditions in interviews

Establish rapport

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