Types of Data (OCR A-Level Psychology): Flashcards
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Practise the cards
14 cards from this deck
Qualitative data definition
Qualitative data definition
Data expressed in words not numbers/statistics
Qualitative data: key strength (detail)
Qualitative data: key strength (detail)
Richer in detail than quantitative data
Qualitative data: limitation (analysis)
Qualitative data: limitation (analysis)
Difficult to analyse; patterns hard to identify
Qualitative data: limitation (bias)
Qualitative data: limitation (bias)
Relies on subjective interpretations; can lead to bias
Quantitative data definition
Quantitative data definition
Data expressed numerically; analysed statistically
Quantitative data: strength (analysis)
Quantitative data: strength (analysis)
Easier to analyse statistically via graphs/charts
Quantitative data: strength (bias)
Quantitative data: strength (bias)
Less open to bias than qualitative data
Quantitative data: limitation (validity)
Quantitative data: limitation (validity)
Narrower in scope; lower external validity
Primary data definition
Primary data definition
Original data collected first-hand for specific investigation
Primary data: key strength
Primary data: key strength
Fits the job; high external validity
Primary data: limitation
Primary data: limitation
Requires time and effort from researcher
Secondary data definition
Secondary data definition
Data collected by someone else; already exists
Secondary data: key strength
Secondary data: key strength
Inexpensive, easily accessed, requires minimal effort
Secondary data: limitation
Secondary data: limitation
May have quality/accuracy issues; risk of being outdated